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This web site has the following on the homepage, "A new direction makes a difference." We saw that the web site also said " Some boys face difficulties in life that can start them on a downward spiral." It also said " For over 50 years Plumfield Academys dedicated team has helped boys change direction and rise above their challenges. Founded in 1964 by the parents of children with special needs, Plumfield Academy has developed into one of the most successful residential care and education programs of its kind. Please visit the Sonoma County Juvenile Justice." The header had special education schools as the highest ranking optimized keyword. It is followed by special education in schools, special education, and special education schools in california which isn't as ranked as highly as special education schools. The next words plumfieldacademy.net uses is special education private schools in california. private special education schools was included and might not be viewed by search parsers.